When Friends Die

As I write this, tears roll down my face like confused streams that have lost their way. For I am confused and lost. It is beyond my comprehension how such good people can be taken away so quickly and unexpectedly.


2015 – A year of Change in the Business of Music

2015 has come and gone in a flash and it was an exciting year in music on many fronts.  Apart from the senseless tweet squabbles between various artists for publicity stunts and Kanye’s announcement that he’s running for President in 2020, there were several moments that will shape the music ecosystem for years to come.


It’s time to ditch the old radio ad model

I’m a jazz head.  I started studying jazz guitar when I was 13 as part of a protracted negotiation with my guitar teacher.  I wanted to learn how to play Mark Knopfler’s  solo on “Sultans of Swing,” by Dire Straits.  He wanted me to learn how to play Joe Pass and Miles Davis tunes.


How the Music Industry Is Creating a New Breed of Entrepreneur

Here’s an article that I just put up on Inc.  Bands are exploring creative ways to diversify their revenue streams and are becoming more entrepreneurial in their approach to exploring new strategies.  Perhaps an intersection of Silicon Valley and Entertainment?

Check it out here: https://www.inc.com/jeff-yasuda/how-the-music-industry-is-creating-a-new-breed-of-entrepreneur.html

My Debut on National Television… with a few speed bumps

I had an opportunity to appear on Fox Business News for a show called Risk and Reward with Deidre Bolton.  They reached out to us a few months ago and asked us to be on the show for a 5 minute startup spotlight.  The Fox team was incredibly informative and helpful.